Marketing and Communication Plan for Hilton Hotel Case Study

Marketing and Communication Plan for Hilton Hotel - Case Study Example Maintaining relationship with customers is highly impossible for a firm unless it has an efficient marketing system. The marketing system should be planned and executed in such a manner that existing customers are retained and new customers are created. In this context, Hilton Hotel has approached us to prepare a report on the present marketing system and finds the possibilities of developing a new marketing and communication plan for the firm. After an analysis of the present system of marketing, promotional activities, advertisement, marketing plan and communication system, a detailed report is prepared and presented as indicated by the client. The report contains the proposed plans of promotion, advertising and communication of marketing information which are to be implemented to realize the cherished goal. Increased competition has urged all business organizations to focus their attention to existing operations with utmost care so as to ensure survival and existence in the globalised market. All entities are facing stiff competition that pave the way for restructuring their strategies and finding new markets and customers. The well known fact 'customers are the king' will never get diluted as the very existence of business organization depends solely on customers and their satisfaction. Customer satisfaction is the blend of series of successful marketing efforts by an organization. The marketing efforts include a complex mix of many activities such as promotion, advertisement, marketing planning and communication and so on. To achieve the goal of marketing,-customer satisfaction- business has to endlessly put efforts to develop new and improved marketing strategies and implement the same to reach customers and effect sales. The Present Marketing System Hilton Hotel, started its journey back in 1919, has become one of the favorite brand of business and leisure travelers worldwide. The hotel group has grown to a network of more than 500 hotels and resorts in almost all major cities across the world. The hotel group has achieved many mile stones in its journey to become the perfect companion of travelers all over the world. It is evident from their growth that the marketing strategies of the hotels have been successful since its inception. They have been trying to adapt to the changing business environment and to flourish in a competitive market. Target market and segmentation Hilton Hotel group mainly focus on business and leisure travelers who are from different parts of the world. The target market has been segmented on the basis of customer class and type of journey. Business executives usually prefer economy class who budget their travel and accommodation well before tour is fixed. But, leisure travelers prefer luxury and executive class where they need high class service irrespective of the price. Product Life Cycle and Marketing Communication The hotel has already achieved its growth stage as it has been in existence for many years. In fact, when its product life cycle stage is considered as a whole, the hotel is in its saturation stage where it faces stiff competition from similar hotels. Marketing communication at this stage is very important. When there are many hotels to meet limited demand in the market, it is likely that customers may not know about the new products

Best Way to Start a Research Paper

Best Way to Start a Research PaperSome people think that the best way to start a research paper is to submit it to a journal and hope that it gets published. This is true in some cases, but there are many other ways to start a research paper and several free ways that are easier and more effective than submitting your work to a journal.The first is to create an e-book. Yes, you can generate a really great e-book using WordPress or iBooks. It takes time, but then so does starting a research paper.The second is to write a blog. You can do this using WordPress or iBooks, although the options are pretty limited at this point. If you want to add some nice graphics and images to your blog, you'll have to pay for some professional graphic design software. After you've generated a few articles, you can hire a good graphic designer to do some additions for you.The third is to create a free site. There are a few free sites out there where you can take all of your research materials, add some c ontent, and then put them up on a website. All you need is an idea, and after you've done this a few times you can get a feel for it. It isn't quite as easy as starting a research paper, but it's much better than submitting to a journal.The fourth is to join an online community. There are several good ones out there right now, so it shouldn't be too hard to find one. Just be sure to read up on the community before joining, because you might want to use it later. This is the best way to start a research paper because there are many opportunities out there to expand your skills and knowledge.The fifth is to use an online course. While you might not have to pay for these courses, they can still be great if you find the right one. If you start with something simple like HTML or SEO you can expand to anything you want. The key is to find the best course out there that gives you the most benefits for the least amount of money.These are all ways to start a research paper, but the best way to start is to use something that's free, or something that you can learn over time. By using the tools described above you can get started on a research paper that will have you publishing in top journals soon enough.

History of Women's Hockey Essay Example | Topics and Well Written Essays - 1750 words

History of Women's Hockey - Essay Example Initially women played with long skirts that proved helpful since no shot could get past them. The purpose of this paper is to show how history can shape and explain specific events and changes that have molded the way we view the women’s hockey league currently. It is undeniable that women’s hockey has greatly evolved throughout history, rules and principles of the game have really been transformed to incorporate the new and improved ideas. Women have never received equality like men especially in sports. Rules were laid out differently in relation to the time periods of sport3. Women’s rules now are similar to men’s but there are many factors like body checking and fighting that still vary within the game. Some rules and regulations have therefore been changed though not much because hockey is never physical as it used to be. Currently, hockey is more technical than physical thus owing to the game’s uniformity in all the sexes. Body checking was e liminated from the women’s hockey in 1990 since most of the females do not have the body size and mass that can help them withstand the act similar to the size and mass of the men’s bodies. Currently, a referee may treat body checking as either a minor or even a major foul, depending solely and decided at the ref’s decision. ... key governing body, both men and women are represented equally in all the hockey competitions and the body further organizes for the Hockey Rules board4. The governing body which is known as the International Hockey Federation has been in the fore front in organizing and developing the hockey rules for both women and men. Lately, Women’s hockey has been full of fun, safety since it focusses on fair play thus making players to experience passion, thrill and excitement. The main rule is focused on technical skills rather than physique as it used to be in the past thus making the game even more attractive5. Although the contact between women hockey players is minimized, they female players have had several injuries possibly because reaction to contact has ever been fully addressed. It seems that because of the less contact experienced amongst the females, less practice and amount of training is associated with women6. 2 Violence has always been a big part of hockey, from slashing the opposite opponent over the head and causing a type of fracture or broken bone, to damaging their brain or skull. Although women’s hockey has changed since its commencement, the game has not changed so much. Emergence of National Hockey League in 1920, there has been almost similar, violence and media coverage making hockey to be known as a game of violence. In as much as there is no much violence in the women’s hockey, it is still known as the game of violence. Initially in the 1920’s players could fight without removing their gloves while whacking each other with sticks yet this was universally accepted7. issue of violence was even thought to discourage females from signing up to the game and this resulted into the 1990s ban of body checking thus consenting a two line passing via the

The Battle Over Oxford Essay Writing Guide and How to Win It

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The End of Contrasting Essay Topics

The End of Contrasting Essay Topics As a high school student, you shouldn't pick a topic that's complicated since you might become stuck on the way. College is a time for students to concentrate on courses that are unique to the student's career targets. Students will discover some fantastic points and ideas essential for the evolution of an excellent school or college comparative essay. Students who excel in writing about such complex topic might have an opportunity to be enrolled into a number of the ideal Art universities to come up with their abilities and talent. Otherwise, you should look at a number of the easy compare and contrast essay topics on the many scientific innovations. When you assign compare and contrast essays, make sure you remind your students of methods to be sure they are truly comparing and contrasting both concepts. Compare and contrast essays means you need to inspect the similarities and differences between a couple of things. An excellent compar e-and-contrast essay goes beyond a very simple listing of similarities and differences to earn a meaningful statement about a bigger topic. The very first thing you ought to do is identify the sort of compare and contrast essay which you are handling. There are different ways as well to address the difficulty which is the next article. If you'd like to acquire a complimentary example, there's no greater place to search than an expert online writing website. Finding the perfect topic isn't the hardest job in the planet, all you need to do is to take a few factors under consideration. The above mentioned compare and contrast essay topics are only a few of many topics you may decide to talk about in your essay. If necessary, you could always turn to professionals to supply you with a nudge or assist you with your topics or sources. A number of the essay topics below may appear to contain subjects that don't have anything in common. There's a best instance of such topics below . Sex education is extremely sensitive topic. Following that, you can't locate a best topic. You are able to use any as the subject of your essay particularly when you're not assigned any specific theme. Picking the ideal topic necessitates time. Any sphere and degree of complexity is going to be handled successfully. It is possible to also order a fully written compare and contrast essay and alleviate the quantity of work you must do. Your capability to produce a great paper is dependent on structuring an ideal outline. To compose a high-quality paper, you've got to understand how to select your topic properly and utilize it to create a practical outline. Don't make your paper biased. Amazing paper demands reliable sources. Every familiar paper has an identical structure. Here's What I Know About Contrasting Essay Topics Try to remember that you have to make it sound appealing and original, as nobody would want to complete the text that's dull or old news. For instance, if you have to produce a comparison between two unique events through two aspects, you will need two paragraphs. So now you understand how to pick the best compare and contrast topics and the various segments which you have to address when writing. Once addressing the principal paper's elements like arguments and counterarguments, giving an appropriate formatting is vital. The variety of paragraphs are determined by the quantity of solutions. Plenty of various topics in every single field can be modified to your specific a ilments. It's common to be assigned to compose essays in every area of study, not just when taking a composition class. You simply need to order a superior essay from experts with the greatest academic degrees in a number of fields. Contrasting Essay Topics - the Conspiracy At length, you need to remember that you're writing for another person, your essay will have readers. Essays are not difficult to writethey all follow the exact structurewhich I will demonstrate in an instant. Writing poetry essays is not everybody's cup of tea because not everyone is able to comprehend different concepts hidden behind poetry. Writing a great essay might be a bit of cake if you're feeling inspired. Choosing Good Contrasting Essay Topics You may also choose 1 topic at this time and get started practicing. You have to present your topic, obviously, and also your thesis statement that has the function of indicating to your readers what is the probable path of the full work. If you're fight ing to produce an innovative subject, then it is possible to use one of our suggestions. The first thing you should do before you get started writing is to select an acceptable topic to write about.