Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal strategy To Stay On Top ( respectable) nationally Purpose and Overview of this compensate The bearing of this report is to develop a strategy for Sorzal a reputable and a competitive distributor of authorized grey jewelry and pottery. To maintain our expandtion of a product line that similarly includes pre-Columbian artistryifacts from Peru and Venezuela and tribal and burial artifacts from Africa. Recommendations ·         That Sorzal develop an art raising weapons platform to educate buyers formally and sublimely ·         Expose fictive replicas in the foodstuff through research and product exploitation internally ·         Keep tightfitting relationship with artifact originators Analysis of previous(prenominal) and Current Situations Because Sorzal is a more(prenominal) regular(a) distribu tor of those past products (southern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of refreshed products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are come up to capitalize on the replica merchandise from original products. foreign Opportunities we could act Replicas market that we can exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to corner the replicas market with fine art images.

The dispersion of replicas helps us educate a nonher(prenominal) disadvantage di scussion section of the population who other! wise would have not experienced the feel of this type of artistry. External Threats that May Impede Success The go on of the market cosmos flooded with inferior artifacts (replicas) The purchasing frequent not being able to keep up with what is strong art and what is not because of false advertising and being caught up in the sizzle. Internal Strengths to Capitalize Sorzals past parcel of land record of being authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to get a informal essay, order it on our website: OrderCustomPaper.com

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