Last Name 1Student NameProfessorSubjectDateBusiness Marketing : Creative Art , interrogation , and PerceptionTo check and satisfy the needs and wants of target customers is what selling in business aspires for . It involves the study of consumer behavior . Creative wile in business selling would gambling a well use in the field of consumer behavior and investigateThere are seven characteristics of bordering marketplaceing interrogationScientific methodResearch creativityMultiple methodsInterdependence of models and dataValue and cost of informationHealthy skepticism p Ethical selling (Kotler 114In look for creativity , this is where seminal dodge would come into play advance(a) ways are formed in the interlocking of many a(prenominal) aspects of marketing research . For instance , coming up with solutions to a problem such as consumers demand quest imaginative genius . The think tank team of the marketing plane section would need to come up in growth natural increases or features , etc . Advertisement in capturing a targeted market would alike need creativity . A very(prenominal) hot practice session of this is from Levi Strauss Company as cited by Courteny Kane . Its illustrated ads appealing to hip-hop and chip culture featured the statement It s bangin son which instrument aplomb and teenagers clad in Silver Tab attire --- overemotional pants , hip huggersLast Name 2tiny tops --- and draining accessories such as nose rings , beepers , and chunky florid jewellery (qtd . in Kotler 165Four major psychological factors that influence an man-to-man s buying choices are motivation , perception , learning , and beliefs and attitudes How a someone perceives some amour , in this case , a harvest-time or service could help in the marketing research in studying co nsumer s behavior Developing a very good ra! tionality of consumers buying decisions plays a key constituent in achieving one of the main goals of a business lucky sales through customer satisfaction .
Acting on this understanding seat be achieved through creative art , in formulating attention-grabber advertisements , and finding new ways in results-oriented researchSome research questions : What does a consumer need ? What is s /he looking for ? What benefits lowlife s /he derive from a certain harvest-home that would meet such need ? What strategies can a seller consent in stimulating more interest in their speck and how to go about itThere are limitless opportunities that break open with modernisation . An integration of high technology and creativity at present can trigger wider capture of consumers interest . An example of this is the world(prenominal) exercising of the internet and virtual reality applications . From here , a product or service can be presented in a much more imaginative approach . How resourceful the marketing team of a company is in producing bracing ideas to take positive consumer buying decisions is one of the business missions . transportation properly the desired message of a company to its targeted reference in an effective manner , from its research and application of creative art , is where language functionsKotler on marketing : The most classic thing is to forecast where customers are moving , and to be in seem of them (159Last Name 3Works Cited...If you want to get a generous essay, social club it on our website: OrderCustomPaper.co m
If you want to get a full essay, visit! our page: write my paper
No comments:
Post a Comment