Learing Assiments

Assignment #1 Week 1 Chapter 1 1. equate Glenn Sparks and Marty Medhurst’s approaches to the Diet Coke commercial. Which analysis makes the most smell to you? why? Sparks scientific view is concerned with an in-depth analysis of the commercial, requiring fair game tests to verse the validity of such(prenominal) advertising. His concern is why such laughable advertising is an attention grabber. I suss out with Medhurt’s instructive Perspective it makes the most sense to me. I agree with his illustration and the significance the elephant re salutes in the story. Though two Sparks and Medhurst share this view. I face because advertising is geared towards the warm instinctive reactions. The elephant does non essential to be â€Å"big” or impossible and would do anything to change his condition. The symbolic meaning of the elephant’s un offeredness to ingest up his favor food, peanuts, in exchange for a diet coke, delivers a strong messa ge that you too would be willing to offset with your favorite food for a diet coke. The final stage depart would be your acceptance by others 2. How do scientists and interpretive scholars discord in their answers to the question, â€Å"What is truth?” Which perspective do you hap more(prenominal) straight?          Scientist assumes that truth is singular. They believe reality is accessed through our senses, sight, sound, touch, strain and smell.

Through research scientist pool their findings and collectively agree on how the world works. Interpretive scholars believe truth is subj ect to interpretation. They heart that suc! cessful interpretations of the truth are those that convince others. Under this view, denary meanings are acceptable. I find this view more upstanding because once you have convinced someone to believe what you bow as the truth, they believe it. An example would be convincing a jury of your innocence, once you present them with convincing facts as to the truth. Chapter... If you inadequacy to get a full essay, order it on our website: OrderCustomPaper.com

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