Nirma vs Hul Essay

arcadian inhabitants arent a different species, but consumers as quirky and demanding of market placeers as any of their urban cousins. And just as eager to consume perhaps even more so, devoted their access to messages of uptake via TV, but lacking the easy access that overhears urban consumers blase. For marketers the potential is huge a country waiting eagerly for their products, providing they can make the effort to exportation inwards, and learn to play the games by rural rules. And if they dont, the chances are that they depart be left behind.Even with the minimal effort put in by companies so far, rural India now accounts for majority, or near majority, consumption in many categories. Rural India is clearly not such an sector of darkness anymore, and as a further incentive to keep the lights on, call up that farmers get electricity free One of the most popular and widely accepted Marketing Myth is that the rural consumers will only acquire really cheap mass mar ket brands. But the stark realness is that though brands like Nirma lead, but penetration of premium products has also been find even to the lowest SEC.The percentages may be very small, but given the large universe, the actual figures may be significant Thus when we are aware of the fact that brands like Nirma rule the rural market, it would be evoke to study and analyse their basic marketing inputs the 4Ps 1 NIRMA nigh the Company Nirma is the Rs. 17 gazillion Detergents, Soaps and Personal sell Products Brand, a market leader in the Indian detersive market and second largest in bathing soaps the brand NIRMA being one of the worlds biggest in its segment result of its mission to provide fracture Products, Better Value, Better Living. The man who altered the clothes-washing habits of the Karsanbhai Patel the chairman of the Ahmedabad-based Nirma Ltd. This apothecary who manufactured detergents at home in Ahmedabad in 1969 has certainly get under ones skin a long way. He wo rked from his backyard which developed into a soap factory, cycled to retail outlets and hawked his brand at one-fourth of the price of similar products then available. At Rs 6, Nirma, named after his daughter, was the cheapest detergent vying for attention on shop shelves.By the belatedly 1980s, Nirma had become one of the worlds largest-selling detergent powders. That he rewrote memorial and gave Hindustan Lever, the Indian subsidiary of the Anglo-Dutch foods and toiletries conglomerate Unilever, a huge headache is wellchronicled. directly he is proud owner of an Rs 2,500-crore Ahmedabad-based soaps and detergents major It has been Patels dream to make Nirma a synonym for quality. Nirma is not merely a brand or a product, it is a dynamic phenomenon, a revolution, a philosophy, he at one time said.Nirma sells over 800,000 tones of detergent products every year and commands a 35% divide of the Indian detergent market, making it one of the worlds biggest detergent brands. Toward s this end, he tried his hand at many brand extensions. From toothpaste to salt and matchsticks, they all nestled under the Nirma umbrella. Incorporated as a secluded limited company, Nirma was converted into a deemed public company and then to a public limited one in Nov. 93. Nirma is an over Rs. 17 billion brand with a leadership presence in Detergents, Soaps and Personal Care Products, offering employment to over 15,000 people.