Product Levels Essay

Question 1There are three proceeds trains, they each add more customer value than the previous aim and they constitute a customer value hierarchy. The decision of customers is usually establish on the value that they expect to receive from buying and consuming it. The introductory level is the core benefit.It is the authentic or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example, individual will go buy a red bull for the push drink or someone will buy a political machine to have private transport. An example from the case study, Rick and Cynthia just go into a new(a) apartment and want to buy a new Television, they are various reasons for wanting a television but we target put it as an entertainment. The second level is the basic/tangible/actual product.The manu incidenturing and marketing departments have to co-operate closely to ensure that the basic product is equal to(p) to offer the need-satisfaction benefit that customers want. It is the service/product that the customers buy. For example, a car is represent of a roof, doors, windows etc.. From the case study it will be all the features and attributes of a television as well as its design and packaging. The Television chosen by Rick and Cynthia is a HD Plasma TV so the HD is already a feature as well as the plasma. The third level is the augmented product.It is when the product doesnt only meet the customers expectations but however exceeds them. It is a way of differentiating a product from others which constitutes a competitive proceeds for the company. For example, adding special sound in a car or the fact that cars are on warranty Relating to the case study, we can say that the round at game was very friendly and knowledgeable which adds a increase to sell a TV. The HD PVR that was sold with installation included. The fact that they will waive the product to Rick and Cynthias home.