Big Pharma

1.Introduction Big Pharma is the coined name given by the inspire to the pharmaceutic manufacture. The pharmaceutical intentness has recently been coming downstair heavy flaks from the media for their overly aggressive marketing strategies. There is a constant heated debate of to what extent has the influence of process marketing interfere with the practice of medicine. It is an unequivocal fact that without the pharmaceutical industry, that would be fewer people alive. But is it so(prenominal) unimpeachable to be held hostage by these huge drug-churning corporations? This paper aims to shine up the ethical issues arising from the aggressive marketing strategy adopted and in addition aim to understand the behavior of the companies. 2.Ethical Issues 2.1.Direct-to-consumer Advertisements Direct-to-consumer advertisement is unmatchable of the main reasons for all the bad publicity the pharmaceutical industry has been receiving. The unspoken route for seeking treat ment for an illness is for single to consult a qualified doctor, before the doctor prescribes alteration medicine for the patient. However, this completely leaves the pharmaceutical companies out of the equation and hence they are not able to control their own fate. Their fate, in this situation, is based on the doctors and also the illness trends of the society.

Pharmaceutical companies then began producing advertisements to reach out directly to consumers, in hope to fix up awareness of the different type of treatments available. However, many accuse the pharmaceutical companies of tussling for power with t he doctors and enticing patients with sensat! ionalized advertisements. Pharmaceutical companies should take a leaf of the banking industry where it is mandatory to inform the customers not only the benefits of the product, only if also the risks. This will allow the customers to make more interlink decisions. 2.2. Gifts and Payments to Doctors Many companies are known to make payments to doctors, be it in terms of gifts or a direct check, in...If you want to make water a full essay, order it on our website: OrderCustomPaper.com

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