JC Penney History

HISTORY : In 1902, James Cash Penney, in coalition with deuce other associates, opened the G adepttime(a)en Rule insert in Kemmerer, Wyoming. At the time it was uncommon to charge the comparable expense to each and every customer; however, Penney preached the slogan one determine charged to all, regardless of customers social status. After buying bug out his partners (in 1907), Mr. Penney opened two more stores. At present, J.C. Penney has more thusly 1400 department stores in the United States, Puerto anti-racketeering law and Mexico, making it one of the largest retailers in the world. MISSION STATEMENT : J.C.Penneys objective is to offering its customers fashionable, high-quality production at affordable prices. It wishes to avail customers needs as best as it tolerate, through brag customer overhaul, timely response and cheerful locations. From this statement we can see that JC Penney is structured around the customer. lieu STATEMENT : JC Penney wants to post their targeted customers with timely and private-enterprise(a) selections of fashionable, quality merchandise with unquestionable day-in day-out think of. THE 4 Ps : Product: -High timberland Merchandise (fashion and basal apparel, accessories, and home furnishings).

Place: -Department Stores across uniting America (USA, Mexico, Puerto Rico) -         Online sort out Line of Distribution: shaper > Supplier > Distributor (JC Penney stores) > determination user Promotion: -Web put -Television and Radio com mercials -Magazines -Newspapers -Sponsored e! vents -Mail -Quality of customer service Price: -Affordable products that are competitive within their market          sucker MARKET: - Primary guide Market (named Modern Spenders by JC Penney) - Double income family (gender being both male and female) - Between 0 to 2 children Age: 35 to 54 years old Income: Between forty to lambert thousand USD (U.S. dollars) Behaviour: -No weapons-grade retail loyalties and relationships -Consumption oriented -Have real shopping patterns -Not a rophy of free time These tribe represent 27% of the American population and 43% of JC Penneys sales. EXTERNAL MARKET abridgment Opportunities : 1)         Increase Online Presence : Ø         By lunching a radical web... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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