Agricultural Marketing Information Systems in Africa Essay

DISCUSSIONS1. Briefly discuss an rude marketing breeding ashes using figure 4.1 as a guide.Agricultural marketing knowledge constitution in the training system used in gathering, analyzing and disseminating information about prices and other information applicable to sodbusters, animal rearers, traders, processors and others involved in handling farming(a) products. Market information systems play an important role in agro-industrialization and food supply chains.2. How dexterity the South African system be seen as an effort at increasing market introductionibility and militant advantage?The new system was designed to enable producers to best satisfy consumer demands, assist them in reservation deals with international brokers and distributors, and at the same time hurl a profit. In doing so, they had exposed agriculture to the vagaries and demands of the global system of trade. The policy had been designed to make it easier for producers to export a range of products, of fer greater market access and at the same time encourage farmers to expand their operations. The marketing information system was an effort to increase market accessibility and gain competitive advantages at the international markets.3. Assess the suitability of the Esoko system for Africa.Studies carried out to assess the impact of Esoko run revealed real improvements in farmer incomes due to services such as Esoko price alerts. This investment non only offers spirited social impact for small holder farmers, but in the longer-term, the broadcast has the potential to impact the information dissemination and overall efficiency of agricultural value chains in Sub-Saharan Africa. For instance, it help solve information asymmetry or shortcomings and integrates smallholder farmers into the formal value chain by providing a robust communications infrastructure that allows smallholder farmers to be reached quickly and served inexpensively through and through mobile phones, a medium th at is everywhere and easy-to-use. The platform enables multiple stakeholders in the value chain to push critical information to small-holder farmers such as market prices, agronomic and training tips, while also providing the ability to measure farmers to understand their needs and desires.4. Briefly discuss whether South Africa should stool explicate a system uniform Esoko rather than opting for a tissue-based solution.A web based solution is a complex answer to a line that could simply addressed by solutions that could easily be grasp by the farmers and the producers as well. Given that according to studies only 17% of the South African population have accessed to the internet. We could not also deny that South Africa have a low literacy rate. This also imply that the use of computers and internet would not that easy as expected for the farmers. On the other hand, system like Esoko can be easily digested. It is a simple connection for the farmer and producers that could be e asily spread through the continent. Only the need of a simple mobile phone and a subscription for the case of Esoko.