Packaging for the new product Essay -- Design and Technology

box for the new product promotion is vital, as goods need to be transported to the consumer ina safe, hygienic and protected condition. For instance putting tin stupefy round a kitkat, nestle product, keeps the bar fresh and preventsdeterioration, instant burnt umber tends to be sold in stirs to preventspillage and because glass is a strong material, Nescafe Espressoroast is sold with click lock closure, which makes the jar easy toopen. Additional packaging may be needed to aid retailers store theproducts easily and safety on the shelves. Packaging is essential to maintain the customer about the contents, ingredients, weight, careinstructions, etc. Some of which are sound requirements. Goodpackaging is an important part of the product.The basic function of packaging has always been to protect and containa product. In a militant market, branding and packaging areimportant and have become an built-in part of the product. Weinstantly recognise products by the size, shape and colou r ofpackaging. Packaging may be used by the manufactures to promote thegoods, as the colour, rule or lettering may make the product more lovable and noticeable to certain consumer on the shelf. Packagingis not just a safety attribute, different features are added topackaging to attract different segments, for lesson a childrenscrisp might have colourful cartoons, entries to competitions or even amini game on back of the packet. These types of product...