The History And Development Of Advertising - 1659 Words

A Research Paper on The History and Development of Online Advertisement In the beginning of the Internet era, users did not encounter much advertising as they slowly scrolled the infinite pages of the Internet. Now in the midst of an ever- evolving technology based society, the world of marketing and advertisement is making a strong effort to stay up current with the heavy use of the Internet in society. Online and social media advertisements are rapidly changing in an attempt to keep getting their products in front of the public at any opportunity possible. This paper will discuss the history and development of the origins of advertising, the present state and role of advertising in social media and online, and future of the online advertising market, this paper will also examine how these advertisements have developed to stay up with our fast paced life styles. Before the use of Internet advertising, companies and advertising agencies had to stay up to date on potential locations they could use as area to post ads. With the development of the Internet this allowed a seemingly endless number of possibilities and space for companies to post advertisements that could potentially reach a large audience at just the click of a button. Internet Advertising began with the use of spam mail or junk mail, which is defined as â€Å"disruptive messages, especially commercial messages posted on a computer network or sent by email.† (http://dictionary.reference.com/browse/spam) The firstShow MoreRelatedA Brief History of the Development of Advertising1461 Words   |  6 PagesPGDM ROLL – PGDM/10/013 ASSIGNMENT – A BRIEF HISTORY OF THE DEVELOPMENT OF ADVERTISING DEFINITION - Advertising is a  process, not a medium in its own right, although it uses different media forms to communicate. 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